Common Planner
K–12 Standards

Marketing (2011): Grades 9, 10, 11, 12

Other Kansas CTE sets

Marketing A

  •  

    Channel Management

    1.  

      Explain the nature of channels of distribution

    2.  

      Select channels of distribution

  •  

    Marketing-Information Management

    1.  

      Acquire foundational knowledge of marketing-information management to understand its nature and scope

    2.  

      Describe the need for marketing information

    3.  

      Explain the role of ethics in marketing-information management

    4.  

      Describe the use of technology in the marketing-information management function

    5.  

      Understand marketing-research activities to show command of their nature and scope

    6.  

      Explain the nature of marketing research

    7.  

      Explain types of primary marketing research

    8.  

      Explain the nature and scope of the marketing information management function

    9.  

      Identify sources of primary and secondary data

  •  

    Product/Service Management

    1.  

      Acquire a foundational knowledge of product/service management to understand its nature and scope

    2.  

      Identify the impact of product life cycles on marketing decisions

    3.  

      Generate product ideas to contribute to ongoing business success

    4.  

      Identify product opportunities

    5.  

      Identify methods/techniques to generate a product idea

    6.  

      Understand opportunity recognition

    7.  

      Apply quality assurances to enhance product/service offerings

    8.  

      Explain warranties and guarantees

    9.  

      Identify consumer protection provisions of appropriate agencies

    10.  

      Evaluate customer experience

    11.  

      Employ product-mix strategies to meet customer expectations.

    12.  

      Explain the concept of product mix.

    13.  

      Describe the nature of product bundling

    14.  

      Identify product to fill customer need

    15.  

      Plan product mix

    16.  

      Determine services to provide customers

    17.  

      Position products/services to acquire desired business image

    18.  

      Explain the nature of product/service branding

    19.  

      Develop strategies to position products/services

    20.  

      Build product/service brand

  •  

    Promotion

    1.  

      Acquire a foundational knowledge of promotion to understand its nature and scope

    2.  

      Explain the role of promotion as a marketing function

    3.  

      Explain the types of promotion

    4.  

      Identify the elements of the promotional mix

    5.  

      Describe the use of business ethics in promotion

    6.  

      Describe the use of technology in the promotion function

    7.  

      Describe the regulation of promotion

    8.  

      Understand promotional channels used to communicate with targeted audiences

    9.  

      Explain types of advertising media

    10.  

      Describe word-of-mouth channels used to communicate with targeted audiences

    11.  

      Explain the nature of direct marketing channels

    12.  

      Identify communications channels used in sales promotion

    13.  

      Explain communications channels used in public-relations activities

    14.  

      Understand the use of an advertisement's components to communicate with targeted audiences

    15.  

      Explain the components of advertisements

    16.  

      Explain the importance of coordinating elements in advertisements

    17.  

      Understand the use of public-relations activities to communicate with targeted audiences

    18.  

      Identify types of public-relations activities

    19.  

      Discuss internal and external audiences for public-relations activities

    20.  

      Understand the use of trade shows/expositions to communicate with targeted audiences

    21.  

      Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences

    22.  

      Explain considerations used to evaluate whether to participate in trade shows/expositions

    23.  

      Manage promotional activities to maximize return on promotional efforts

    24.  

      Explain the nature of promotional plan

    25.  

      Coordinate activities in the promotional mix

Marketing B

  •  

    Market Planning

    1.  

      Employ marketing-information to develop a marketing plan

    2.  

      Explain the concept of marketing strategies

    3.  

      Identify considerations in implementing global marketing strategies

    4.  

      Explain the concept of market and market identification

    5.  

      Identify market segments

    6.  

      Select target market

    7.  

      Explain the nature of market planning

    8.  

      Explain the nature of marketing plans

    9.  

      Explain the role of situational analysis in the marketing planning process

    10.  

      Conduct market analysis

    11.  

      Conduct SWOT analysis for use in the marketing planning process

    12.  

      Identify marketing goals and objectives

    13.  

      Explain market budget

    14.  

      Understanding elements of marketing plan

  •  

    Pricing

    1.  

      Develop a foundational knowledge of pricing to understand its role in marketing

    2.  

      Explain the nature and scope of the pricing function

    3.  

      Describe the role of business ethics in pricing

    4.  

      Explain factors affecting pricing decisions

  •  

    Selling

    1.  

      Acquire a foundational knowledge of selling to understand its nature and scope

    2.  

      Explain the nature and score of the selling function

    3.  

      Explain the role of customer service as a component of selling relationships

    4.  

      Explain key factors in building a clientèle

    5.  

      Explain company selling policies

    6.  

      Explain business ethics in selling

    7.  

      Describe the use of technology in the selling function

    8.  

      Describe the nature of selling regulations

    9.  

      Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer

    10.  

      Acquire product information for use in selling

    11.  

      Identify product information to identify product features and benefits

    12.  

      Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales

    13.  

      Explain the selling process

    14.  

      Discuss motivational theories that impact buying behavior

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2011
Where can I read the official document?
Marketing

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