Common Planner
K–12 Standards

Dual Enrollment Sales and Marketing Management (8125)

Other Virginia CTE sets

Understanding Principles of MarketingDESMM.1

  • 1

    Identify economic concepts related to marketing.DESMM.1.1

  • 2

    Explain the marketing concept and its application in a digital environment.DESMM.1.2

  • 3

    Explain the marketing mix.DESMM.1.3

  • 4

    Explain the functions of marketing and the application of each in a digital environment.DESMM.1.4

  • 5

    Describe channels of distribution.DESMM.1.5

  • 6

    Explain the purpose of marketing research.DESMM.1.6

  • 7

    Define positioning as it relates to marketing.DESMM.1.7

  • 8

    Explain the product life cycle and the importance of developing new products/services to stay competitive.DESMM.1.8

  • 9

    Relate traditional marketing strategies to digital marketing.DESMM.1.9

  • 10

    Identify technology used in marketing tasks.DESMM.1.10

  • 11

    Analyze the impact of technology on marketing.DESMM.1.11

Understanding Fundamentals of Digital and Social Media MarketingDESMM.2

  • 1

    Describe the different types of social media platforms and how to navigate them.DESMM.2.1

  • 2

    Explain essential terms and components related to digital and social media marketing.DESMM.2.2

  • 3

    Describe outbound and inbound marketing.DESMM.2.3

  • 4

    Describe the effects of digital and social media marketing on business.DESMM.2.4

  • 5

    Examine recent trends in digital and social media marketing.DESMM.2.5

Understanding Consumers in Digital and Social Media MarketingDESMM.3

  • 1

    Distinguish among market identification, market segmentation, and target marketing.DESMM.3.1

  • 2

    Describe the characteristics of consumers.DESMM.3.2

  • 3

    Identify the role of customer relationship management (CRM) and database management in acquiring and retaining customers.DESMM.3.3

Exploring Branding in Digital and Social Media MarketingDESMM.4

  • 1

    Describe branding and its importance in digital and social media marketing.DESMM.4.1

  • 2

    Identify the importance of building a brand.DESMM.4.2

  • 3

    Demonstrate strategies in brand management.DESMM.4.3

Exploring the Ethical, Legal, and Security Aspects of Digital and Social Media MarketingDESMM.5

  • 1

    Explain legal issues related to digital and social media marketing.DESMM.5.1

  • 2

    Examine ethical issues related to digital and social media marketing.DESMM.5.2

  • 3

    Explain how policies influence digital and social media marketing.DESMM.5.3

  • 4

    Outline cybersecurity issues and strategies related to digital and social media marketing.DESMM.5.4

  • 5

    Describe the importance of registration and protection of domain names.DESMM.5.5

Understanding Tools and Tactics for Digital and Social Media MarketingDESMM.6

  • 1

    Demonstrate web searching techniques and strategies.DESMM.6.1

  • 2

    Identify the importance of reputation management in digital and social media marketing.DESMM.6.2

  • 3

    Describe the components of an online marketing strategy and their uses.DESMM.6.3

  • 4

    Determine how email can be used for marketing.DESMM.6.4

  • 5

    Describe social media strategies.DESMM.6.5

  • 6

    Describe the importance of using a scheduling tool for social media marketing.DESMM.6.6

  • 7

    Explain the importance of streaming video to digital and social media marketing.DESMM.6.7

  • 8

    Explain the concept of search engine marketing (SEM).DESMM.6.8

  • 9

    Explain the concept and best practices of search engine optimization (SEO).DESMM.6.9

  • 10

    Explain partnership opportunities in digital and social media marketing.DESMM.6.10

Exploring Strategy as it Relates to Promotions and AdvertisingDESMM.7

  • 1

    Describe the purposes of an online presence.DESMM.7.1

  • 2

    Establish goals and objectives for a website.DESMM.7.2

  • 3

    Identify criteria for effective and functional web design.DESMM.7.3

  • 4

    Demonstrate writing strategies in digital and social media marketing.DESMM.7.4

  • 5

    Describe the elements of the promotional mix and the importance of each in digital and social media marketing.DESMM.7.5

  • 6

    Describe various types of digital advertising.DESMM.7.6

Measuring Success in Digital and Social Media MarketingDESMM.8

  • 1

    Describe the importance of measuring, monitoring, and evaluating digital and social media marketing performance.DESMM.8.1

  • 2

    Create a plan for measuring and monitoring digital and social media activity.DESMM.8.2

  • 3

    Explain a business’s digital ecosystem.DESMM.8.3

  • 4

    Describe the importance of analytics in social media.DESMM.8.4

  • 5

    Evaluate the effectiveness of a digital and social media marketing campaign.DESMM.8.5

Understanding Marketing PlansDESMM.9

  • 1

    Identify the purpose and structure of a business plan.DESMM.9.1

  • 2

    Explain the purpose of a marketing plan and its relationship to a business plan.DESMM.9.2

  • 3

    Describe the basic structure of a marketing plan.DESMM.9.3

  • 4

    (Optional) Develop a digital marketing plan.DESMM.9.4

Preparing for a Career in Digital and Social Media MarketingDESMM.10

  • 1

    Research career opportunities in the field of digital and social media marketing, including entrepreneurship opportunities.DESMM.10.1

  • 2

    (Optional) Describe basic strategies for seeking employment.DESMM.10.2

  • 3

    Describe essential elements of a traditional and an electronic résumé.DESMM.10.3

  • 4

    (Optional) Prepare a career portfolio.DESMM.10.4

  • 5

    (Optional) Identify options for professional development in the field of digital and social media marketing.DESMM.10.5

Frequently asked questions

What grade levels do these standards cover?
PROFESSIONALEDUCATION-DEVELOPMENT
Where can I read the official document?
Virtual Virginia Standards

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