Common Planner
K–12 Standards

Marketing (2022)

Other Virginia CTE sets

Demonstrating Personal Qualities and Abilities

  • 1

    Demonstrate creativity and innovation.1

  • 2

    Demonstrate critical thinking and problem solving.2

  • 3

    Demonstrate initiative and self-direction.3

  • 4

    Demonstrate integrity.4

  • 5

    Demonstrate work ethic.5

Demonstrating Interpersonal Skills

  • 6

    Demonstrate conflict-resolution skills.6

  • 7

    Demonstrate listening and speaking skills.7

  • 8

    Demonstrate respect for diversity.8

  • 9

    Demonstrate customer service skills.9

  • 10

    Collaborate with team members.10

Demonstrating Professional Competencies

  • 11

    Demonstrate big-picture thinking.11

  • 12

    Demonstrate career- and life-management skills.12

  • 13

    Demonstrate continuous learning and adaptability.13

  • 14

    Manage time and resources.14

  • 15

    Demonstrate information-literacy skills.15

  • 16

    Demonstrate an understanding of information security.16

  • 17

    Maintain working knowledge of current information-technology (IT) systems.17

  • 18

    Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.18

  • 19

    Apply mathematical skills to job-specific tasks.19

  • 20

    Demonstrate professionalism.20

  • 21

    Demonstrate reading and writing skills.21

  • 22

    Demonstrate workplace safety.22

Examining All Aspects of an Industry

  • 23

    Examine aspects of planning within an industry/organization.23

  • 24

    Examine aspects of management within an industry/organization.24

  • 25

    Examine aspects of financial responsibility within an industry/organization.25

  • 26

    Examine technical and production skills required of workers within an industry/organization.26

  • 27

    Examine principles of technology that underlie an industry/organization.27

  • 28

    Examine labor issues related to an industry/organization.28

  • 29

    Examine community issues related to an industry/organization.29

  • 30

    Examine health, safety, and environmental issues related to an industry/organization.30

 Addressing Elements of Student Life

  • 31

    Identify the purposes and goals of the student organization.31

  • 32

    Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.32

  • 33

    Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.33

  • 34

    Identify Internet safety issues and procedures for complying with acceptable use standards.34

Exploring Work-Based Learning

  • 35

    Identify the types of work-based learning (WBL) opportunities.35

  • 36

    Reflect on lessons learned during the WBL experience.36

  • 37

    Explore career opportunities related to the WBL experience.37

  • 38

    Participate in a WBL experience, when appropriate.38

Examining Marketing and Business

  • 39

    Analyze the marketing concept and its historical development.39

  • 40

    Explain the components of the marketing mix.40

  • 41

    Review the components of a marketing process/cycle.41

  • 42

    Explain the functions involved in marketing goods and services.42

  • 43

    Describe current trends in marketing.43

  • 44

    Compare the different types of organizations.44

  • 45

    Explain the nature of business activities.45

Planning for Business Operations

  • 46

    Identify the parts of a business plan.46

  • 47

    Identify business resource partners.47

  • 48

    Identify the parts of a marketing plan.48

  • 49

    Explain basic financial statements.49

Communicating in the Workplace

  • 50

    Describe the communication process.50

  • 51

    Demonstrate the effects of nonverbal communication on interactions with others.51

  • 52

    Write various types of professional communications.52

  • 53

    Demonstrate telephone etiquette.53

  • 54

    Demonstrate online etiquette.54

  • 55

    Explain concerns and opportunities related to electronic device use.55

Examining Technology in Marketing

  • 56

    Analyze the effects of technology on marketing.56

  • 57

    Use technology to perform marketing tasks.57

Developing Professionalism in the Workplace

  • 58

    Use feedback to improve performance.58

  • 59

    Explain the importance of diversity, opportunity, and inclusion within the work environment.59

  • 60

    Examine ethical behavior in the workplace.60

  • 61

    Demonstrate positive working relationships.61

  • 62

    Demonstrate professional workplace behavior.62

Understanding Economics in Organizations

  • 63

    Describe the nature of economics, economic activities, and economic resources.63

  • 64

    Describe the effects of competition on for-profit and not-for-profit organizations.64

  • 65

    Compare different types of business ownership.65

  • 66

    Analyze the role of profit in private enterprise.66

  • 67

    Evaluate multilevel marketing opportunities.67

  • 68

    Diagram supply and demand.68

Introducing Data-Driven Marketing

  • 69

    Identify the role of marketing information.69

  • 70

    Explain qualitative and quantitative market research methods.70

  • 71

    Explain the role of ethics in marketing research.71

Developing Product/Service Planning Skills

  • 72

    Identify the role of product/service/cause planning in marketing.72

  • 73

    Describe the types of product/service mix strategies.73

  • 74

    Describe the product/service life cycles.74

  • 75

    Describe the importance of branding in marketing.75

  • 76

    Explain the difference between brand name and brand.76

  • 77

    Explain the use of national and private brand names in marketing.77

Examining Channel Management

  • 78

    Explain the concept of channel management.78

  • 79

    Describe the channels of distribution.79

  • 80

    Trace the channels of distribution for a selected product/service.80

  • 81

    Identify shipping and receiving processes.81

Understanding Product/Service Positioning

  • 82

    Describe market identification and segmentation.82

  • 83

    Explain positioning and its relationship to target market.83

  • 84

    Develop a positioning map.84

  • 85

    Determine the competition for a selected product or service.85

  • 86

    Determine a product/service’s position relative to the competition.86

  • 87

    Determine the target market of a selected product/service.87

  • 88

    Determine the most effective channels to position the selected product/service.88

Pricing Products and Services

  • 89

    Explain key factors in determining selling price.89

  • 90

    Explain the differences between pricing a good and pricing a service.90

  • 91

    Describe the relationship between supply and demand and its effects on price.91

Promoting Products and Services

  • 92

    Examine the concept of the promotional mix.92

  • 93

    Determine the promotional mix for an existing product or service.93

  • 94

    Compare the types of technology used to market goods and services.94

  • 95

    Compare various types of promotional media.95

  • 96

    Identify components of ads.96

  • 97

    Prepare an advertisement that encompasses knowledge of the marketing mix.97

  • 98

    Explain the concept of visual merchandising.98

  • 99

    Explain advertising campaigns.99

  • 100

    Create a press release and related media materials.100

  • 101

    Explain the concepts of push and pull as they apply to an existing product or service.101

  • 102

    Describe ethical issues related to promotion.102

Selling Products and Services

  • 103

    Identify the types of selling and the tools used for each.103

  • 104

    Explain the function of a planogram in selling merchandise.104

  • 105

    Explain the importance of customer service.105

  • 106

    Describe how to receive and handle customer complaints and compliments.106

  • 107

    Explain customers’ buying motives.107

  • 108

    Demonstrate the selling process for a selected product or service.108

  • 109

    Demonstrate how to process a sale.109

Understanding Risk Management

  • 110

    Explain the nature and types of business risk.110

  • 111

    Describe methods for managing risk.111

  • 112

    Explain security issues related to business.112

Developing a Career

  • 113

    Analyze personal interests, personality traits, skills, and aptitudes.113

  • 114

    Research career opportunities in marketing.114

  • 115

    Apply various job search strategies.115

  • 116

    Develop a résumé.116

  • 117

    Develop a digital portfolio.117

  • 118

    Compose a cover letter.118

  • 119

    Complete a job application.119

  • 120

    Participate in a mock interview.120

  • 121

    Write a follow-up letter after an interview.121

  • 122

    Describe networking skills for professional development.122

  • 123

    Develop a personal marketing plan.123

  • 124

    Identify employment tests and personality profiles.124

  • 125

    Identify the procedure to follow in resigning from a position.125

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Marketing

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