Common Planner
K–12 Standards

Principles of Business and Marketing (12051-36) (2024)

Other Virginia CTE sets

Demonstrating Personal Qualities and Abilities1

  • a

    Demonstrate creativity and innovation.1a

  • b

    Demonstrate critical thinking and problem solving.1b

  • c

    Demonstrate initiative and self-direction.1c

  • d

    Demonstrate integrity.1d

  • e

    Demonstrate work ethic.1e

Demonstrating Interpersonal Skills2

  • a

    Demonstrate conflict-resolution skills.2a

  • b

    Demonstrate listening and speaking skills.2b

  • c

    Demonstrate respect for diversity.2c

  • d

    Demonstrate customer service skills.2d

  • e

    Collaborate with team members.2e

Demonstrating Professional Competencies3

  • a

    Demonstrate big-picture thinking.3a

  • b

    Demonstrate career- and life-management skills.3b

  • c

    Demonstrate continuous learning and adaptability.3c

  • d

    Manage time and resources.3d

  • e

    Demonstrate information-literacy skills.3e

  • f

    Demonstrate an understanding of information security.3f

  • g

    Maintain working knowledge of current information-technology (IT) systems.3g

  • h

    Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.3h

  • i

    Apply mathematical skills to job-specific tasks.3i

  • j

    Demonstrate professionalism.3j

  • k

    Demonstrate reading and writing skills.3k

  • l

    Demonstrate workplace safety.3l

Examining All Aspects of an Industry4

  • a

    Examine aspects of planning within an industry/organization.4a

  • b

    Examine aspects of management within an industry/organization.4b

  • c

    Examine aspects of financial responsibility within an industry/organization.4c

  • d

    Examine technical and production skills required of workers within an industry/organization.4d

  • e

    Examine principles of technology that underlie an industry/organization.4e

  • f

    Examine labor issues related to an industry/organization.4f

  • g

    Examine community issues related to an industry/organization.4g

  • h

    Examine community issues related to an industry/organization.4h

Addressing Elements of Student Life5

  • a

    Identify the purposes and goals of the student organization.5a

  • b

    Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult. 5b

  • c

    Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects. 5c

  • d

    Identify Internet safety issues and procedures for complying with acceptable use standards. 5d

Exploring Work-Based Learning6

  • a

    Identify the types of work-based learning (WBL) opportunities.6a

  • b

    Reflect on lessons learned during the WBL experience.6b

  • c

    Explore career opportunities related to the WBL experience.6c

  • d

    Participate in a WBL experience, when appropriate.6d

Understanding the Role of Economics in a Global Economy7

  • a

    Identify the difference between needs and wants. 7a

  • b

    Distinguish among the factors of production. 7b

  • c

    Explain the relevance of scarcity to economics. 7c

  • d

    Identify the three basic economic questions answered by any economy. 7d

  • e

    Describe a decision-making process. 7e

  • f

    Distinguish between economic systems. 7f

  • g

    Identify characteristics of free enterprise. 7g

  • h

    Explain supply, law of supply, demand, law of demand, and economic equilibrium. 7h

  • i

    Describe the effect of supply and demand on a free enterprise system. 7i

  • j

    Explain the positive and negative effects of emerging economies on the global market. 7j

  • k

    Illustrate the phases of the business cycle. 7k

  • l

    Identify the measures or indicators of economic activity. 7l

  • m

    Describe possible outcomes and other important aspects of global trade. 7m

Exploring the Core Concepts of Business and Marketing8

  • a

    Identify the four types of businesses. 8a

  • b

    Compare major types of business structures. 8b

  • c

    Identify the functions of management. 8c

  • d

    Explore leadership styles. 8d

  • e

    Explain the marketing concept. 8e

  • f

    Describe the marketing functions. 8f

  • g

    Define target market. 8g

  • h

    Explain market segmentation and how it is used to identify a target market. 8h

  • i

    Describe the elements of the marketing mix. 8i

  • j

    Describe the selling process. 8j

  • k

    Explain the market research process. 8k

  • l

    Create a business plan.8l

  • m

    Investigate technological trends in business and marketing. 8m

Exploring Interrelated Social, Environmental, and Ethical Responsibilities9

  • a

    Determine the social responsibilities of a business to the community and of the community to a business. 9a

  • b

    Determine the environmental responsibilities of a business to the community and of the community to a business. 9b

  • c

    Identify ethical and unethical business practices. 9c

Developing Communication and Interpersonal Skills10

  • a

    Describe communication tools and ways they are used in the workplace. 10a

  • b

    Demonstrate professional communication. 10b

  • c

    Explain the importance of nonverbal communication in the workplace. 10c

Making Decisions as a Consumer11

  • a

    Identify the rights and responsibilities of consumers. 11a

  • b

    Describe how purchasing motives affect consumer choices. 11b

  • c

    Demonstrate comparison shopping.11c

  • d

    Identify major consumer protection agencies and their purposes. 11d

  • e

    Identify the characteristics of a valid contract. 11e

  • f

    Examine product labels. 11f

Exploring Financial Concepts12

  • a

    Label parts of a paycheck. 12a

  • b

    Identify basic banking services for individuals and businesses. 12b

  • c

    Explain taxation. 12c

  • d

    Explain the purpose of insurance. 12d

  • e

    Create financial statements. 12e

  • f

    Explain potential financial resources for businesses. 12f

Preparing for Industry Certification13

  • a

    Describe the requirements for obtaining industry certifications related to the Principles of Business and Marketing course. 13a

  • b

    Identify testing skills and strategies for a certification examination. 13b

  • c

    Demonstrate the ability to complete selected practice examinations. 13c

  • d

    Complete an industry certification examination representative of skills learned in this course.13d

Developing Employability Skills14

  • a

    Assess personal interests, aptitudes, and abilities. 14a

  • b

    Identify sources of employment information. 14b

  • c

    Research business and marketing career opportunities. 14c

  • d

    Complete a job application. 14d

  • e

    Develop or update a résumé. 14e

  • f

    Write a cover letter. 14f

  • g

    Design an employment portfolio.14g

  • h

    Describe professional behavior appropriate for a job interview.14h

  • i

    Participate in a mock job interview. 14i

  • j

    Complete interview follow-up. 14j

Frequently asked questions

What grade levels do these standards cover?
Grade 9 and Grade 10
Where can I read the official document?
Virginia's CTE Resource Center

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