Common Planner
K–12 Standards

Strategic Marketing (8130)

Other Virginia CTE sets

Demonstrating Personal Qualities and Abilities

  • 1

    Demonstrate creativity and innovation.1

  • 2

    Demonstrate critical thinking and problem solving.2

  • 3

    Demonstrate initiative and self-direction.3

  • 4

    Demonstrate integrity.4

  • 5

    Demonstrate work ethic.5

Demonstrating Interpersonal Skills

  • 6

    Demonstrate conflict-resolution skills.6

  • 7

    Demonstrate listening and speaking skills.7

  • 8

    Demonstrate respect for diversity.8

  • 9

    Demonstrate customer service skills.9

  • 10

    Collaborate with team members.10

Demonstrating Professional Competencies

  • 11

    Demonstrate big-picture thinking.11

  • 12

    Demonstrate career- and life-management skills.12

  • 13

    Demonstrate continuous learning and adaptability.13

  • 14

    Manage time and resources.14

  • 15

    Demonstrate information-literacy skills.15

  • 16

    Demonstrate an understanding of information security.16

  • 17

    Maintain working knowledge of current information-technology (IT) systems.17

  • 18

    Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.18

  • 19

    Apply mathematical skills to job-specific tasks.19

  • 20

    Demonstrate professionalism.20

  • 21

    Demonstrate reading and writing skills.21

  • 22

    Demonstrate workplace safety.22

Examining All Aspects of an Industry

  • 23

    Examine aspects of planning within an industry/organization.23

  • 24

    Examine aspects of management within an industry/organization.24

  • 25

    Examine aspects of financial responsibility within an industry/organization.25

  • 26

    Examine technical and production skills required of workers within an industry/organization.26

  • 27

    Examine principles of technology that underlie an industry/organization.27

  • 28

    Examine labor issues related to an industry/organization.28

  • 29

    Examine community issues related to an industry/organization.29

  • 30

    Examine health, safety, and environmental issues related to an industry/organization.30

 Addressing Elements of Student Life

  • 31

    Identify the purposes and goals of the student organization.31

  • 32

    Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.32

  • 33

    Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.33

  • 34

    Identify Internet safety issues and procedures for complying with acceptable use standards.34

Exploring Work-Based Learning

  • 35

    Identify the types of work-based learning (WBL) opportunities.35

  • 36

    Reflect on lessons learned during the WBL experience.36

  • 37

    Explore career opportunities related to the WBL experience.37

  • 38

    Participate in a WBL experience, when appropriate.38

Examining Marketing and Business

  • 39

    Examine current events and trends that affect marketing.39

  • 40

    Analyze the effects of marketing trends on a selected business or product.40

  • 41

    Describe the influence of environmental issues on marketing.41

  • 42

    Explain elements of ethical decision-making.42

  • 43

    Present solutions to address unfair business practices.43

Communicating in the Workplace

  • 44

    Explain the importance of follow-up communication.44

  • 45

    Report information/data in a written document.45

  • 46

    Report information/data in an oral presentation accompanied by visual aids.46

  • 47

    Demonstrate examples of professional communication skills.47

  • 48

    Present an electronic device policy for the workplace.48

Developing Professionalism in the Workplace

  • 49

    Apply time-management strategies.49

  • 50

    Identify the steps in negotiation and their use in the workplace.50

  • 51

    Identify the characteristics of leaders.51

  • 52

    Identify the importance of continuing professional development activities for all employees.52

  • 53

    Propose changes to an employee handbook.53

Understanding Entrepreneurship

  • 54

    Explain the concept of entrepreneurship.54

  • 55

    Describe the need for entrepreneurial innovation.55

  • 56

    Summarize challenges faced by entrepreneurs.56

Understanding Economics

  • 57

    Explain the effects of economic change on business and employment.57

  • 58

    Analyze the role of government in business and the economy.58

  • 59

    Describe the effects of global marketing on businesses in the United States.59

  • 60

    Describe the phases of the business cycle.60

  • 61

    Explain productivity and its effects on individual businesses and the economy as a whole.61

  • 62

    Predict price changes based on supply and demand.62

Developing Management Skills

  • 63

    Describe the functions and levels of management.63

  • 64

    Explain the process of hiring, orienting, and training employees.64

  • 65

    Identify strategies for motivating employees.65

  • 66

    Explain appropriate methods of communicating with employees.66

  • 67

    Explain the importance of managing a diverse workforce.67

  • 68

    Explain the process of handling employee complaints.68

  • 69

    Explain the process of remedial action.69

  • 70

    Outline the procedure for conducting an employee evaluation.70

  • 71

    Describe legal aspects of personnel management.71

  • 72

    Apply decision-making skills to management situations.72

  • 73

    Describe benefits and challenges of managing a global business.73

  • 74

    Explain the importance of financial statements in decision-making.74

  • 75

    Interpret financial statements.75

  • 76

    Explain the importance of a marketing budget.76

  • 77

    Create a marketing budget.77

Managing Marketing Information

  • 78

    Explain the importance of analyzing data.78

  • 79

    Explain the nature of sales forecasts.79

  • 80

    Explore opportunities for research and professional development.80

  • 81

    Conduct a marketing research project.81

  • 82

    Prepare a marketing research report.82

  • 83

    Present marketing research findings and recommendations.83

Developing Product/Service Planning Skills

  • 84

    Analyze the life cycle of an existing product/service.84

  • 85

    Analyze a product line and a brand extension.85

  • 86

    Create a product extension for an existing product.86

  • 87

    Modify an existing branding strategy.87

  • 88

    Create a branding strategy for a fictitious business.88

Understanding Product/Service Positioning

  • 89

    Describe the competitive positioning of an existing product/service.89

  • 90

    Analyze competitive strategies between similar businesses.90

  • 91

    Conduct a strengths, weaknesses, opportunities, threats (SWOT) analysis.91

  • 92

    Develop a repositioning plan or a rationale for maintaining the existing positioning plan for an existing product/service.92

Examining Channel Management

  • 93

    Explain the inventory handling process.93

  • 94

    Explain inventory control systems.94

  • 95

    Compare common shipping and storing methods.95

Pricing Products and Services

  • 96

    Identify the psychological effects of pricing.96

  • 97

    Explain the effects of price on profitability.97

  • 98

    Explain the concept of markup/markdown and how it relates to profit and loss.98

  • 99

    Apply formulas for pricing to calculate markup and markdown.99

  • 100

    Calculate breakeven point in units and dollars.100

  • 101

    Calculate gross and net profit.101

  • 102

    Explain how pricing is determined in not-for-profit organizations.102

  • 103

    Describe the roles of laws and ethics in pricing.103

Applying the Promotional Mix

  • 104

    Identify internal and external methods of promoting sales for a selected product/service.104

  • 105

    Identify communications channels to reinforce company image and support financial investment.105

  • 106

    Develop a promotional plan or campaign for a business-to-business (B2B) or consumer product/service.106

  • 107

    Explain strategies for developing media outreach and public relations.107

  • 108

    Identify social media platforms that can be used to promote a business or product.108

  • 109

    Create a plan for introducing social media promotion.109

Purchasing Products and Services

  • 110

    Explain the role of a merchandising plan in purchasing products and services.110

  • 111

    Explain the elements of a merchandising plan.111

  • 112

    Compare the merchandising strategies of two businesses with similar products and different target markets.112

  • 113

    Analyze forms used in purchasing.113

Implementing Risk Management

  • 114

    Develop strategies for reducing shrinkage.114

  • 115

    Explain the importance of protecting intellectual property.115

  • 116

    Describe the legal aspects of marketing management.116

Selling Products and Services

  • 117

    Use buying motives of businesses as the basis for sales presentations.117

  • 118

    Create a planogram for an identified business.118

  • 119

    Analyze methods used in developing long-term sales relationships.119

  • 120

    Explain key factors in building and retaining a clientele.120

  • 121

    Explain the uses of a prospect list.121

  • 122

    Analyze innovative customer service, using case studies.122

Examining Financing

  • 123

    Identify legal considerations in extending credit.123

  • 124

    Identify the benefits and costs of extending credit.124

  • 125

    Explain cost analysis.125

Preparing for Business Operations

  • 126

    Analyze the components of a business plan.126

  • 127

    Develop a business plan.127

  • 128

    Analyze the components of a marketing plan.128

  • 129

    Develop a marketing plan for a selected product or service.129

Developing a Career

  • 130

    Research career trends and opportunities in marketing.130

  • 131

    Update a personal marketing plan.131

  • 132

    Prepare a career development plan.132

  • 133

    Explore postsecondary training and educational opportunities.133

  • 134

    Update an electronic résumé and portfolio.134

  • 135

    Update a cover letter.135

  • 136

    Participate in a mock interview.136

  • 137

    Describe the role of professional/trade organizations in career development.137

  • 138

    Demonstrate networking skills for professional development.138

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Strategic Marketing

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