Common Planner
K–12 Standards

Advertising and Graphic Design I: Grades 9-12

Other Arkansas CTE sets

Career Planning and Management1.0

  • 1

    Research and analyze career opportunities and trends in advertising and graphic design1.1

    1. 1

      Research the scope of career opportunities available and the requirements for education, training, certification, and licensure.1.1.1

    2. 2

      Identify current and future trends in Advertising and Graphic Design career fields.1.1.2

    3. 3

      Develop a career plan that reflects career interests, pathways, and postsecondary options.1.1.3

  • 2

    Develop job atainment skills, practices, and materials1.2

    1. 1

      Create and maintain a portfolio.1.2.1

    2. 2

      Identify the elements of job applications. Practice job interview etiquette and procedures1.2.2

    3. 3

      Understand how digital media is used by potential employers and postsecondary agencies to evaluate candidates1.2.3

  • 3

    Evaluate and simulate workplace so: skills, and safety protocols1.3

    1. 1

      Evaluate personal character traits such as trust, respect, dependability, and responsibility and understand the impact they can have on career success.1.3.1

    2. 2

      Practice cooperative learning and demonstrate flexibility, positivity, and teamwork.1.3.2

    3. 3

      Exhibit personal health and workplace safety1.3.3

    4. 4

      Solve predictable and unpredictable work-related problems using various types of reasoning (inductive, deductive) as appropriate.1.3.4

Ethics and Legal Responsibility2.0

  • 1

    Demonstrate knowledge of copyright and intellectual property law2.1

    1. 1

      Research laws governing copyright, intellectual property (including font usage, photography, illustration, audio and video rights), and software licensing2.1.1

    2. 2

      Examine the consequences of violating copyright, privacy, and data security laws2.1.2

    3. 3

      Model appropriate use of images and information in production of graphic works.2.1.3

  • 2

    Demonstrate ethical practices as it relates to the industry law2.2

    1. 1

      Research and discuss censorship as it applies to the graphic design industry.2.2.1

    2. 2

      Integrate cultural sensitivity and diversity awareness into the design process.2.2.2

    3. 3

      Debate legal versus ethical behaviors2.2.3

    4. 4

      Incorporate ethical behaviors in graphic projects2.2.4

Creation and Application Communicate and demonstrate basic art and design fundamentals.3.0

  • 1

    Identify and apply elements and principles of design3.1

    1. 1

      Identify and demonstrate an understanding of elements and principles of design.3.1.1

    2. 2

      Evaluate and analyze the elements and principles of publications.3.1.2

  • 2

    Explore and incorporate basic color theory3.2

    1. 1

      Identify and utilize basic color properties and relationships.3.2.1

    2. 2

      Analyze color psychology or meaning.3.2.2

    3. 3

      Distinguish basic color modes and their functions in regards to workflow and printing.3.2.3

  • 3

    Explore and incorporate typography3.3

    1. 1

      Demonstrate an understanding of the anatomy of type.3.3.1

    2. 2

      Exhibit an understanding of the history and art of arranging type, type design, and modifying type glyphs and characters.3.3.2

    3. 3

      Illustrate the ability to select and use typography to enhance graphics and art.3.3.3

  • 4

    Analyze and assess the impact of advertising and graphic design developments throughout history and modern culture.3.4

    1. 1

      Identify and analyze major influences and changing styles in advertising and graphic design throughout history.3.4.1

    2. 2

      Evaluate past and current advertising and graphic design industry trends.3.4.2

Technical Skills and Knowledge Research and implement basic technology trends in advertising and graphic design.4.0

  • 1

    Performance Indicator 4.1 Explore and apply basic computer operation skills4.1

    1. 1

      Manage basic computer operations (desktop environment, basic commands, navigation).4.1.1

    2. 2

      Construct basic file types and file storage for organizational effectiveness.4.1.2

    3. 3

      Use terms related to computer skills in advertising and graphic design correctly and appropriately.4.1.3

  • 2

    Examine and utilize industry standard vector-based illustration so:ware: (i.e., Adobe Illustrator, Corel Draw, Inkscape, etc.)4.2

    1. 1

      Identify elements of the vector-based illustration software user interface and demonstrate knowledge of their functions.4.2.1

    2. 2

      Manipulate basic tools to create illustrations.4.2.2

    3. 3

      Recognize basic text tools and type panels.4.2.3

    4. 4

      Understand basic vector drawing concepts.4.2.4

    5. 5

      Discern basic options for opening a new document and saving for final output.4.2.5

  • 3

    Examine and utilize industry standard image manipulation software: (i.e., Adobe Photoshop, Gimp, Pixlar, etc.)4.3

    1. 1

      Identify elements of the image manipulation software user interface and demonstrate knowledge of their functions.4.3.1

    2. 2

      Transform images using a variety of basic tools.4.3.2

    3. 3

      Apply basic layer management and masks.4.3.3

    4. 4

      Manipulate images using basic tools and seLngs.4.3.4

    5. 5

      Recognize basic options for opening a new document and saving for final output.4.3.5

  • 4

    Examine and utilize industry standard page layout so:ware. (i.e., Adobe InDesign)4.4

    1. 1

      Identify elements of the page layout software user interface and demonstrate knowledge of their functions.4.4.1

    2. 2

      Utilize basic dimensions, and various formats for different styles of publications.4.4.2

    3. 3

      Establish basic text tools and type panels.4.4.3

    4. 4

      Apply frames and place images or graphics.4.4.4

    5. 5

      Comprehend options for opening a new document and saving for final output.4.4.5

Advertising and Design Demonstrate a basic understanding of the advertising production process.5.0

  • 1

    Incorporate marketing strategies within the design process.5.1

    1. 1

      Analyze and demonstrate understanding of basic marketing strategies.5.1.1

    2. 2

      Explore the graphic design process.5.1.2

    3. 3

      Denote final deliverable for use in marketing and sales.5.1.3

  • 2

    Implement Branding as an Advertising Technique5.2

    1. 1

      Identify and discern terminology used in branding.5.2.1

    2. 2

      Develop the key components of a brand.5.2.2

    3. 3

      Determine the use of branding.5.2.3

  • 3

    Communication and Presentation5.3

    1. 1

      Interpret intent and meaning in personal or professional work in terms of message, style, or aesthetics.5.3.1

    2. 2

      Apply criteria to evaluate personal or professional work.5.3.2

    3. 3

      Use technology to create a variety of audio, visual, written, and electronic presentations.5.3.3

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Advertising and Graphic Design I

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