Common Planner
K–12 Standards

Marketing Management: Grades 11, 12

Other Arkansas CTE sets

DECA Essentials

  • 1.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions1.1.1

  • 1.2

    Explain the benefits of DECA

    1. 1.

      View the annual national DECA membership promotional/recruitment video1.2.1

  • 1.3

    Understand the organizational structure of the DECA student organization (CTSO)

    1. 1.

      List the levels of DECA from local chapter through international1.3.1

  • 1.4

    List the different types of DECA competitions

    1. 1.

      Compare all written events including performance indicators1.4.1

    2. 2.

      Compare all online events including performance indicators and requirements1.4.2

    3. 3.

      Differentiate between individual and team events1.4.3

Marketing Foundations

  • 2.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions2.1.1

  • 2.2

    Explain the marketing concept

    1. 1.

      Distinguish between product orientation, sales orientation, and customer orientation2.2.1

  • 2.3

    List the stages of the product life cycle:<ul><li>Introduction</li><li>Growth</li><li>Maturity</li><li>Decline</li></ul>

    1. 1.

      Classify products according to their stage in the product life cycle2.3.1

  • 2.4

    List the four types of utility / value added<ul><li>Form</li><li>Time</li><li>Place</li><li>Posession</li></ul>

    1. 1.

      Illustrate the four utilities, using a single product/service.<ul><li>Form</li><li>Time</li><li>Place</li><li>Posession</li></ul>2.4.1

  • 2.5

    Discuss the four elements of the marketing mix. The four P's <ul><li>Product</li><li>Price</li><li>Place/Distribution</li><li>Promotion</li></ul>

    1. 1.

      Analyze the four elements of marketing2.5.1

Management Foundations

  • 3.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions3.1.1

  • 3.2

    List management functions<ul><li>Planning</li><li>Organizing</li><li>Staffing</li><li>Controlling</li><li>Leading</li></ul>

    1. 1.

      Distinguish between the management functions3.2.1

  • 3.3

    Explain the importance of Total Quality Management (TQM)

    1. 1.

      Relate quality to marketing and management and provide real world examples3.3.1

  • 3.4

    List the three leadership styles:<ul><li>Autocratic</li><li>Democratic</li><li>Open</li></ul>

    1. 1.

      Give examples of the three leadership styles3.4.1

  • 3.5

    List the three levels of management:<ul><li>Supervisory</li><li>Middle</li><li>Senior/Executive</li></ul>

    1. 1.

      Compare and contrast the roles of each level of management3.5.1

Marketing Information and Research

  • 4.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions4.1.1

  • 4.2

    Describe the need for marketing research

    1. 1.

      Justify the need for product/service through DECA written research event4.2.1

  • 4.3

    Explain the nature of marketing research

    1. 1.

      Use the scientific problem solving procedure to implement a marketing research study4.3.1

  • 4.4

    Explain the steps to the scientific problem solving procedure

    1. 1.

      Define the problem4.4.1

    2. 2.

      Analyze the situation4.4.2

    3. 3.

      Develop a Data-Collection procedure4.4.3

    4. 4.

      Gather and study information4.4.4

    5. 5.

      Propose a solution (which includes analysis and evaluation of the data)4.4.5

  • 4.5

    Explain types of primary marketing research

    1. 1.

      Survey, sampling, observation, focus group, test market, simulations, experiment4.5.1

    2. 2.

      Choose and create a minimum of one the above mentioned data collection tools for marketing research4.5.2

  • 4.6

    Identify sources of primary and secondary data

    1. 1.

      Explain the difference between primary and secondary data4.6.1

  • 4.7

    Identify and list all written research events for DECA competitions

    1. 1.

      Participate in a DECA marketing research written event4.7.1

E-Commerce and Virtual Marketing

  • 5.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions5.1.1

  • 5.2

    Discuss the development of e-commerce

    1. 1.

      Participate in class discussion of e-commerce5.2.1

  • 5.3

    List advantages and disadvantages of Internet retailing

    1. 1.

      Compare advantages and disadvantages of Internet retailing5.3.1

    2. 2.

      Using classroom computers, visit competing Internet retailers comparing effectiveness of e-tailing methods as they relate to the elements of the marketing mix5.3.2

Finance and Risk Management

  • 6.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions6.1.1

  • 6.2

    List the types of risks

    1. 1.

      Explain the difference in three types of risks, Natural, Human and Economic6.2.1

  • 6.3

    Identify and discuss types of records used in business

    1. 1.

      Differentiate between balance sheet, income statement, check register, bank statement reconciliation, accounts payable and receivable6.3.1

  • 6.4

    Discuss the importance of a budget in the decision making process

    1. 1.

      Develop a budget for a marketing activity6.4.1

  • 6.5

    State the purpose of an income statement and a balance sheet

    1. 1.

      Analyze an income statement and balance sheet6.5.1

  • 6.6

    Distinguish between equity capital and debt capital

    1. 1.

      Compare equity capital and debt capital, and discuss which is easier to obtain6.6.1

    2. 2.

      Access the Small Business Administration online to review financing applications or identify three sources of long-and short-term financing6.6.2

Entrepreneurship

  • 7.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions7.1.1

  • 7.2

    Explain the importance of entrepreneurs

    1. 1.

      Identify successful entrepreneurs in the local business community7.2.1

  • 7.3

    Discuss small business

    1. 1.

      Distinguish between small and large businesses in the local community7.3.1

  • 7.4

    List advantages and disadvantages of proprietorships

    1. 1.

      Analyze the advantages and disadvantages of proprietorships7.4.1

  • 7.5

    List advantages and disadvantages of partnerships

    1. 1.

      Analyze a chart showing the advantages and disadvantages of partnerships7.5.1

  • 7.6

    Identify types of government regulations that affect business

    1. 1.

      Distinguish between the government regulations affecting business, including the following laws: tax corporate, intellectual, consumer, commercial, and licensing/zoning7.6.1

  • 7.7

    Describe how a corporation is formed and organized

    1. 1.

      Discuss importance of a charter7.7.1

    2. 2.

      Compare and contrast corporation with other types of businesses7.7.2

    3. 3.

      Participate in the discussion about the advantages and disadvantages of7.7.3

  • 7.8

    Discuss the following specialized types of corporations: joint ventures, limited liability corporations, nonprofit corporations, and cooperatives

    1. 1.

      Create a poster listing specialized types of corporations found in your community7.8.1

  • 7.9

    Discuss different plans and reports

    1. 1.

      Examine a sample business plan7.9.1

    2. 2.

      Create a marketing plan (one component of a business plan)7.9.2

Managing Your Marketing Career

  • 8.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions8.1.1

  • 8.2

    State the purpose of employment interviews

    1. 1.

      Participate in mock interviews8.2.1

  • 8.3

    Identify different methods of training employees

    1. 1.

      View training video from various employers8.3.1

  • 8.4

    Discuss leadership styles

    1. 1.

      List the characteristics of autocratic leaders, democratic leaders, open leaders, and situational leaders8.4.1

  • 8.5

    Discuss characteristics of effective training

    1. 1.

      List characteristics of effective training8.5.1

  • 8.6

    Discuss positive and negative reinforcement and reinforcement theory

    1. 1.

      Identify examples of positive and negative reinforcement8.6.1

    2. 2.

      Discuss reinforcement theory8.6.2

  • 8.7

    List employee benefits

    1. 1.

      Differentiate among employee benefits8.7.1

  • 8.8

    Explain good employer/employee relations

    1. 1.

      List two characteristics of good employer/employee relations8.8.1

  • 8.9

    Describe laws and regulations affecting employees

    1. 1.

      Create a chart showing the laws and regulations that affect employees8.9.1

  • 8.10

    Discuss compensation

    1. 1.

      Calculate methods of compensation8.10.1

  • 8.11

    Discuss employee turnover

    1. 1.

      List major factors that lead to employee turnover8.11.1

  • 8.12

    Discuss exit interviews

    1. 1.

      Participate in mock exit interviews8.12.1

  • 8.13

    Discuss resume and cover letters

    1. 1.

      Create a resume and a cover letter8.13.1

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
When were these standards adopted?
2009
Where can I read the official document?
Marketing Management

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