Common Planner
K–12 Standards

Business and Marketing Technology: Small Business Operations

Other Arkansas CTE sets

Demonstrate understanding of the skills and traits necessary to be a successful business owner.1.2

  • 2

    Discuss and explain how entrepreneurial characteristics, traits, and behaviors factor into the success of the organization as a whole when the employees as well as owners exhibit them. 1.2.2

  • 3

    Evaluate and discuss self-employment skills required to be an entrepreneur.1.2.3

  • 6

    Demonstrate effective problem-solving and conflict-resolution skills through a variety of activities and role-play scenarios. 1.2.6

Organize the student based enterprise (SBE).2.2

  • 1

    Develop and update an organizational chart for the SBE. 2.2.1

  • 2

    Create and update a student-based enterprise employee handbook outlining procedures.2.2.2

Create a structured onboarding process for employees that include a training component for employees.2.3

  • 2

    Conduct product knowledge training.2.3.2

  • 3

    Cultivate the right environment for the school based enterprise.2.3.3

  • 4

    Establish and hold special employee events and procedures.2.3.4

List and classify procedures used in a business.3.1

  • 2

    Outline the need for operations related to the student based enterprise. 3.1.2

Practice following instructions for use of equipment, tools, and machinery in the student-based enterprise.3.2

  • 1

    Explain the importance of adherence to equipment instructions.3.2.1

  • 2

    Demonstrate procedures used in case of an emergency with equipment. 3.2.2

Apply and explain health, safety and legal regulations in the student-based enterprise.3.3

  • 1

    Research district, state and federal guidelines from agencies such as ADA, EEOC, OSHA, EPA, fire and weather-related guidelines for the student-based enterprise. 3.3.1

  • 2

    Identify methods for preventing employee and customer accidents.3.3.2

Develop and demonstrate routine security procedures.3.4

  • 1

    Describe procedures for opening and closing the student-based enterprise. 3.4.1

  • 2

    Demonstrate routine housekeeping activities in the student-based enterprise. 3.4.2

  • 3

    Devise and analyze methods for preventing employee pilferage and shoplifting.  3.4.3

Examine the market to discover factors that could influence merchandising decisions. 4.2

  • 1

    Recognize and categorize social/cultural/economic trends in the studentbased enterprise’s market.4.2.1

  • 3

    Explain how technology and social media influence customers and merchandise decisions.4.2.3

Analyze competitors’ offerings through research. 4.3

  • 1

    Effectively identify the student based enterprise’s competitors.4.3.1

  • 2

    Evaluate competitors’ products to studentbased enterprise products.4.3.2

  • 3

    Assess how data collected may affect the student-based enterprise’s product offerings. 4.3.3

Determine price sensitivity. 4.5

  • 2

    Evaluate the student-based enterprise’s trading area and provide examples of how a product’s price affects sales.  4.5.2

Profile student-based enterprise’s target customer.  5.2

  • 1

    Construct a customer profile using demographic, psychographics and geographic information.  5.2.1

  • 2

    Describe the average customer.5.2.2

Conduct market needs.5.3

  • 2

    Conduct market research to select what products to offer.5.3.2

  • 3

    Analyze data collected to determine the student-based enterprise’s product mix. 5.3.3

Plan the merchandise/inventory assortment for the student-based enterprise.  6.2

  • 1

    Select the mix of brands for the studentbased enterprise. 6.2.1

  • 2

    Develop and appraise the product lines for the student-based enterprise. 6.2.2

Choose the student-based enterprise’s vendors. 6.3

  • 1

    Compile questions needed to select proper vendor(s) and proper merchandise/inventory.6.3.1

  • 2

    Survey and evaluate vendors to determine the best choice for the student-based enterprise.6.3.2

Calculate a stock turnover for individual projects. 6.4

  • 2

    Evaluate and determine when to buy/reorder/drop items in the student-based enterprise’s inventory. 6.4.2

Formulate student-based enterprise deductions. 6.5

  • 1

    Determine when and/or if merchandise should go on sale based on planning and evaluation.6.5.1

  • 2

    Decide if the student-based enterprise will offer discounts. 6.5.2

Choose the student-based enterprise’s vendors. 6.6

  • 6.6

    Choose the student-based enterprise’s vendors. 6.6

Evaluate customer’s view of the studentbased enterprise as a community, price or service oriented business.6.6.2

  • 2

    Evaluate customer’s view of the studentbased enterprise as a community, price or service oriented business.6.6.2

Describe and discuss the concept of price creation. 7.1

  • 1

    Illustrate the importance of pricing strategies related to the student-based enterprise.7.1.1

Formulate the cost of the student-based enterprise’s products. 7.2

  • 1

    Explain breakeven, ROI, markup and profit margin for the student-based enterprise’s product line.7.2.1

  • 2

    Adjust prices to maximize profitability. 7.2.2

Describe pricing strategies for the student-based enterprise. 7.3

  • 1

    Extrapolate various pricing strategies for the student-based enterprise and implement them.7.3.1

  • 2

    Deduce how pricing strategies influence sales. 7.3.2

Explain the relationship between distribution and customer service. 8.2

  • 2

    Discuss how timing of orders, stock rotation and product availability affect the student-based enterprise’s ability to provide quality customer service. 8.2.2

Review the receiving process. 8.3

  • 1

    Construct and implement a procedure for the student-based enterprise to receive merchandise.8.3.1

  • 2

    Utilize stock-handling procedures to process incoming merchandise.8.3.2

  • 3

    Evaluate the receiving process and resolve discrepancies with vendors.8.3.3

Utilize inventory-control methods to minimize costs and meet customer demands. 8.4

  • 1

    Describe and demonstrate how to conduct inventory counts.8.4.1

  • 3

    Create an inventory schedule for the student-based enterprise. 8.4.3

Explain the relationship between distribution and customer service. 8.5

  • 1

    Recall and implement methods to prevent inventory shrinkage.8.5.1

  • 2

    Interpret how inventory shrinkage impacts the student-based enterprise’s bottom line. 8.5.2

  • 3

    Develop inventory-control systems.8.5.3

Devise and practice promotional activities. 9.4

  • 1

    Develop and execute a special event for the student-based enterprise. 9.4.1

  • 2

    Interpret the results of a special event on the student based enterprise.9.4.2

Measure the success of promotional efforts. 9.6

  • 1

    Discuss challenges that occurred during the development and execution of a promotional plan.9.6.1

Give examples of proper sales techniques related to the student-based enterprise. 10.1

  • 1

    Explain the importance of sales. 10.1.1

  • 2

    Discover the use of technology in the selling process.10.1.2

  • 3

    Research business ethics used in selling.10.1.3

Determine customer needs.10.2

  • 1

    Develop and practice routine questions to help determine customer needs.10.2.1

  • 2

    Recommend ways for sales staff to assist indecisive customers.10.2.2

Establish a relationship with the customer.10.3

  • 1

    Develop strategies within the student-based enterprise to promote quality customer relationships.10.3.1

Assess the significance to the student-based enterprise for tracking daily sales records. 11.2

  • 1

    Prepare registers or terminals for sales operations.  11.2.1

  • 2

    Demonstrate techniques of open and close register/Point of Sale Terminal. 11.2.2

Explain the nature of a balance sheet.  11.4

  • 1

    Identify the major parts of a balance sheet.11.4.1

  • 2

    Create a balance sheet for the studentbased enterprise and explain its significance. 11.4.2

Describe the purpose of an income statement. 11.5

  • 1

    Identify the major parts of an income statement/profit or loss statement.  11.5.1

  • 2

    Create an income statement for the student-based enterprise and explain its significance. 11.5.2

Explain the purpose of a cash flow statement. 11.6

  • 1

    Identify the sections of a cash flow statement.11.6.1

  • 2

    Create a cash flow statement for the student-based enterprise and explain its significance.11.6.2

Demonstrate the wise use of credit. 11.7

  • 1

    Explain credit as it pertains to your studentbased enterprise.11.7.1

Frequently asked questions

What grade levels do these standards cover?
Grade 11 and Grade 12
Where can I read the official document?
Small Business Operations

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