Common Planner
K–12 Standards

Introduction to Marketing: Grades 9, 10

Other Arkansas CTE sets

Discovering the Importance of Marketing

  • 1.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions1.1.1

  • 1.2

    Explain the importance of marketing

    1. 1.

      Compare effective and ineffective marketing1.2.1

  • 1.3

    Explain business ethics

    1. 1.

      Analyze ethical issues in marketing1.3.1

  • 1.4

    Identify the benefits of marketing

  • 1.5

    Distinguish between goods and services

  • 1.6

    Explain the functions involved in marketing

    1. 1.

      Compare and contrast the marketing functions1.6.1

  • 1.7

    Explore the roles of technology and the Internet in marketing

    1. 1.

      Understand the roles of technology and the Internet in marketing1.7.1

Exploring the Benefits of DECA Membership

  • 2.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions2.1.1

  • 2.2

    Explain benefits of DECA membership

    1. 1.

      Access state and national DECA Web sites2.2.1

  • 2.3

    Explain leadership

    1. 1.

      Compare effective and ineffective leaders2.3.1

  • 2.4

    List leadership opportunities for DECA members

    1. 1.

      Differentiate among the various leadership opportunities offered by DECA membership2.4.1

  • 2.5

    Explain DECA's competency-based competition

    1. 1.

      Participate in a mock DECA competition2.5.1

  • 2.6

    List the different types of DECA competition

    1. 1.

      Compare and contrast DECA's individual events, team events, chapter events, written events, and entrepreneurship events2.6.1

  • 2.7

    Explain state and international DECA competition

    1. 1.

      Discuss the requirements for state and national DECA competition2.7.1

An Introduction to Marketing

  • 3.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions3.1.1

  • 3.2

    Explain the importance of the marketing concept

    1. 1.

      Apply the marketing concept to a new product idea3.2.1

  • 3.3

    List the elements of the marketing mix

    1. 1.

      Develop a marketing mix for a product3.3.1

  • 3.4

    Distinguish between mass marketing and market segmentation

    1. 1.

      Develop a mass marketing strategy3.4.1

    2. 2.

      Develop a segmented marketing strategy3.4.2

  • 3.5

    List ways that markets can be segmented

    1. 1.

      Differentiate among the types of market segmentation3.5.1

  • 3.6

    Discuss current marketing trends

    1. 1.

      Analyze marketing trends3.6.1

Special Skills Needed for Marketing Careers

  • 4.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions4.1.1

  • 4.2

    Identify current employment opportunities in marketing

    1. 1.

      Analyze current employment opportunities4.2.1

  • 4.3

    Identify current employment trends and demands in marketing

    1. 1.

      Analyze trends in marketing employment4.3.1

  • 4.4

    List the benefits of a personal inventory assessment

    1. 1.

      Complete a personal inventory assessment4.4.1

  • 4.5

    Identify a personal career goal

    1. 1.

      Assess qualifications for a personal career goal4.5.1

  • 4.6

    List personal needs and wants

    1. 1.

      Match personal needs and wants with qualifications for a personal career goal4.6.1

  • 4.7

    Explain the educational requirements of marketing

    1. 1.

      Summarize the educational requirements for marketing careers4.7.1

  • 4.8

    List career research resources

    1. 1.

      Compare career resources4.8.1

  • 4.9

    Identify short-term and long-term goals

    1. 1.

      Coordinate short-term goals with long-term goals4.9.1

  • 4.10

    Distinguish among planning goals, specific goals, and realistic goals

    1. 1.

      Evaluate planning goals, specific goals, and realistic goals4.10.1

  • 4.11

    Develop a plan to reach your career goals

    1. 1.

      Diagram the steps for reaching your career goals4.11.1

Your Future in Marketing

  • 5.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions5.1.1

  • 5.2

    Explain the importance of a resume

    1. 1.

      Prepare a resume5.2.1

  • 5.3

    Explain the purpose of a cover letter

    1. 1.

      Compose a cover letter5.3.1

  • 5.4

    Explain the purpose of a letter of inquiry

    1. 1.

      Compose a letter of inquiry5.4.1

  • 5.5

    Identify employment leads from a variety of sources

    1. 1.

      Complete a traditional employment application form5.5.1

    2. 2.

      Complete an online employment application form5.5.2

  • 5.6

    Identify the standards of appearance and behavior

    1. 1.

      Model appropriate standards of appearance for an employment interview5.6.1

  • 5.7

    Explain the importance of nonverbal communication in the employment interview

    1. 1.

      Demonstrate appropriate body language for an employment interview5.7.1

  • 5.8

    Explain the importance of the employment interview

    1. 1.

      Participate in mock employment interviews5.8.1

  • 5.9

    Explain follow-up procedures

    1. 1.

      Compose a follow-up letter5.9.1

  • 5.10

    Discuss employment compensation

    1. 1.

      Calculate different methods of employment compensation5.10.1

  • 5.11

    Identify laws and regulations affecting employment

    1. 1.

      Create a chart of laws and regulations affecting employment5.11.1

Frequently asked questions

What grade levels do these standards cover?
Grade 9 and Grade 10
When were these standards adopted?
2010
Where can I read the official document?
Introduction to Marketing

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