Common Planner
K–12 Standards

Business and Marketing Technology: Tourism Industry Management

Other Arkansas CTE sets

Demonstrate career readiness and employability skills. 1.1

  • 1

    Conduct research and secure information about careers in the tourism industry.  1.1.1

  • 2

    Prepare a resume and cover letter, letter of application, follow-up letter, acceptance/rejection letter, and letter of resignation. 1.1.2

  • 15

    Diagram a career ladder for the selected travel and tourism occupation. 1.1.15

Demonstrate communication skills1.3

  • 1

    Demonstrate effective communication: verbal, nonverbal, written, and electronic. 1.3.1

  • 4

    Demonstrate ability to speak effectively to customers, co-workers, supervisors and vendors using proper grammar and terminology.  1.3.4

  • 7

    Compose unified and coherent correspondence, directions, descriptions, explanations, and reports, business letters, memos, and e-mails. 1.3.7

Demonstrate proficiency in applying mathematical skills.1.4

  • 2

    Apply problem-solving techniques to sales related transactions including cash, checks, debit cards, credit cards and discounts. 1.4.2

  • 7

    Apply mathematical concepts to completing purchase orders, invoices, packing slips and shipping and handling charges.1.4.7

  • 9

    Operate 10 key adding machine and calculator.1.4.9

Explain economics fundamentals.2.1

  • 1

    Describe the concept of economic goods and services.2.1.1

  • 5

    Illustrate and explain the concept of supply and demand.2.1.5

  • 6

    Illustrate the multiplier effect.2.1.6

  • 7

    Illustrate the concept of price.2.1.7

  • 8

    Illustrate the concept of profit.2.1.8

  • 11

    Demonstrate the concept of competition2.1.11

  • 13

    Explain the concept of productivity.2.1.13

Analyze and discuss economic systems.2.2

  • 1

    Compare types of economic systems.2.2.1

  • 2

    Compare the relationship between government and business.2.2.2

  • 5

    Identify the components of gross national product (GNP) and gross domestic product (GDP).2.2.5

Explain marketing fundamentals.3.1

  • 2

    Explain the relationship of marketing to business and the economy3.1.2

  • 3

    Compare and contrast the types of business ownership.3.1.3

Explain the importance of market research and demonstrate the market research process.3.2

  • 2

    Describe market segmentation.3.2.2

  • 4

    Illustrate the importance of keeping up with the current marketing ideas, new markets, and new technology.3.2.4

  • 5

    Explain how the implications of social and economic trends might affect the travel and tourism market.3.2.5

  • 7

    Develop a guest survey that could be utilized by a travel/tourism business and explain how the business would handle guest feedback.3.2.7

Discuss and demonstrate selling techniques used in the travel and tourism industry.3.3

  • 3

    Identify an effective sales presentation, including steps of a sale; consumer buying motives; approaches through greeting, merchandise, and service; proper time to approach a customer to open a sale; feature-benefit analysis; closing the sale; and suggestion and substitution selling.3.3.3

Discuss and demonstrate advertising and promotion concepts and skills.3.4

  • 4

    Explain how to implement public relations programs to promote features of business. 3.4.4

  • 7

    Compare the impact of direct mail, print, cooperative and internet advertising.3.4.7

  • 8

    Explain the differences among public relations, goodwill and personal setting.  3.4.8

  • 9

    Explain pricing strategies and competition including fee-based pricing.3.4.9

  • 10

    Compare the unethical practices of bait-andswitch and its relationship to lowest price and volume.3.4.10

Understand and explain organizational structure and functions.4.1

  • 1

    Trace evolution and development of the travel and tourism industry.4.1.1

  • 4

    Analyze functions of travel and tourism industry.4.1.4

  • 6

    Describe management functions applied to travel and tourism services.4.1.6

Perform general travel and tourism duties. 4.2

  • 1

    Perform duties of the office manager in smaller establishments. 4.2.1

  • 5

    Maintain high standard of customer service demonstrating prompt attention to customers, building rapport with customers to create an overall positive experience for the customer.4.2.5

  • 6

    Inform customer of proper travel documents4.2.6

  • 10

    Display proper telephone communication techniques.  4.2.10

  • 17

    Maintain cordial, courteous, cooperative attitude with customers.4.2.11

  • 19

    Examine ADA and understand accommodations under ADA for physically and mentally challenged and how to arrange for services including facilities, service animals, etc.  4.2.19

Provide Customer Service Information4.3

  • 1

    Provide customer information assistance.4.3.1

  • 2

    Identify and give directions to local tourist attractions.4.3.2

  • 8

    Provide information on current community events.4.3.8

Process Reservations4.4

  • 1

    Define agency terms and travel vendors, product lines and commissions.4.4.1

  • 2

    Define channel management and explain its effect on probability.  4.4.2

  • 4

    Compare the Professional Associations Computer Reservations Systems and other industry resources.4.4.4

  • 5

    Identify information required to sell airline space, hotel space, tours, cruise and ground transportation. 4.4.5

  • 9

    Explain requirements for obtaining passport and visa. 4.4.9

  • 11

    Conduct proper interaction with computerized reservation systems such as SABRE, APOLLO, System One AMADEUS, Worldspan.4.4.11

Examine the principles of convention management and services. 4.5

  • 1

    Compare the scope and segments of the convention market.4.5.1

  • 4

    Identify factors affecting convention site selection.4.5.4

  • 6

    Identify the sales process.4.5.6

  • 8

    Identify convention-servicing requirements.4.5.8

Examine the principles of sports and adventure travel.4.6

  • 3

    Compare customer service/marketing mix.4.6.3

  • 9

    Explain financial aspects of marketing4.6.9

  • 10

    Compare professional and managerial considerations.4.6.10

Exhibit understanding of maintaining customer accounts.5.1

  • 2

    Explain markups on arrangements for groups or fixed-income transactions.5.1.2

  • 3

    Explain credits on contracts with Customer Reservations Systems for making bookings through the computer.5.1.3

  • 4

    Explain the use and handling of vouchers issued by the agency.5.1.4

  • 7

    Perform cashier duties and handle check-out procedures by following policies and procedures.5.1.7

Examine and discuss the meaning and importance of maintaining correct financial records and statements.5.2

  • 1

    Analyze current principles, practices and scope of the travel and tourism industry.5.2.1

  • 3

    Define gross sales, net income, and profit.5.2.3

  • 4

    Identify the books and records maintained by a hospitality business. 5.2.4

  • 11

    Understand accounting transactions between organizations and suppliers.5.2.11

  • 12

    Identify miscellaneous income from passport photographs; travel guides, luggage, travel accessories, and anything else the organization may provide.5.2.12

Explain human resource planning in travel and tourism.6.1

  • 9

    Name the types of employee records maintained by a travel agency6.1.9

Apply and maintain security and safety procedures.6.2

  • 1

    Demonstrate general safety practices.6.2.1

  • 2

    Demonstrate security practices.6.2.2

  • 6

    Develop and maintain a program for staff security.6.2.6

  • 9

    Establish and apply appropriate procedures during a robbery.6.2.9

Apply management and administration skills.7.1

  • 1

    Identify the opportunities and responsibilities of a career in the travel and tourism industry. 7.1.1

  • 4

    Compare alternative forms of travel and tourism business organizations including proprietorships, partnerships, corporations and franchises. 7.1.4

  • 6

    Identify why team building is a high priority to many travel and tourism organizations.7.1.6

  • 14

    Identify work improvement concepts7.1.14

  • 15

    Describe the supervisor’s role as a change agent. 7.1.15

Exhibit technology skills using computer systems, software and the Internet.7.2

  • 2

    Describe the types of software generally used in the travel and tourism industry.7.2.2

  • 4

    Explain the ticket function of an automation system.7.2.4

  • 7

    Explain data processing concepts and define important automation terms.7.2.7

  • 11

    Explain the use of internet listservs and usernets for discussing industry topics.7.2.11

  • 13

    Identify the impact of the internet on the travel and tourism industry and describe Websites that can provide current information about the travel and tourism industry.  7.2.13

  • 14

    Explain the importance of the Internet as a research tool to quickly answer customer’s questions involving weather, sightseeing options, hotels, car rentals, restaurants, documentation requirements, theatres and parks. 7.2.14

  • 16

    Research how to select a location for a travel and tourism operation. 7.2.16

Analyze the laws that affect the travel and tourism industry.7.3

  • 1

    Evaluate different modes of travel and careers available.  7.3.1

  • 2

    Explain the impact of federal deregulation of the airlines.7.3.2

  • 3

    Compare the current effects of deregulation on airlines, travel agencies, and consumers.7.3.3

  • 4

    Describe the rules and regulations as they apply today for each mode of travel.7.3.4

  • 6

    Define passenger rights and responsibilities.7.3.6

  • 7

    Define the ticket as a contract.7.3.7

  • 8

    Contrast the implications and effects of default, overbooking and bumping, cancellation and delays and liability for baggage. 7.3.8

  • 9

    Explain the rules of international travel including entry documents such as proof of citizenship, passports, visas, and tourist cards.  7.3.9

  • 10

    Compare custom regulations involving articles free of U.S. Duty Tax, personal exemption, forbidden and restricted items and duty-free ports.7.3.10

Examine and explain the principles of entrepreneurship.7.4

  • 3

    Compare the advantages and disadvantages of business ownership.7.4.3

  • 8

    Develop a plan for opening a business.7.4.8

  • 9

    Compare the advantages and disadvantages of home-based business.7.4.9

Frequently asked questions

What grade levels do these standards cover?
Grade 10, Grade 11, and Grade 12
Where can I read the official document?
Tourism Industry Management

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