Common Planner
K–12 Standards

Advertising: Grades 10, 11, 12

Other Arkansas CTE sets

Sales Promotions

  • 1.1

    Define nature and scope of advertising

    1. 1.

      Prepare a list of terms with definitions1.1.1

  • 1.2

    Explain the background of today's advertising

    1. 1.

      Compare and contrast old and new broadcast and print ads1.2.1

    2. 2.

      List favorite commercials for radio, TV, and print, and explain their appeal1.2.2

  • 1.3

    Explain how advertising affects the market place

    1. 1.

      Create an advertisement of a product of your choice1.3.1

  • 1.4

    Compare consumer and business advertising

    1. 1.

      Collect, display, and create a report for presentation1.4.1

  • 1.5

    Identify three events in our nation's history that have impacted today's advertising

    1. 1.

      Prepare group reports of events for presentations1.5.1

Major Types of Promotions

  • 2.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions2.1.1

    2. 2.

      Distinguish between the differences in promotions and public relations2.1.2

  • 2.2

    Identify the major sales promotion techniques

    1. 1.

      Compare the basic differences in the major types of promotions2.2.1

    2. 2.

      Discuss the impact on consumers of the different sales promotions2.2.2

    3. 3.

      Assess the effectiveness of point-of-purchase based on shopping habits of consumers and needs of retailers2.2.3

    4. 4.

      Explain the use of fulfillment forms for premiums and contents2.2.4

    5. 5.

      Collect examples of each major type of promotion and present to class2.2.5

  • 2.3

    Explain the concept of co-op advertising

    1. 1.

      Calculate savings from using coupons for one week for a family of four2.3.1

    2. 2.

      Compare and contrast the use of rebates2.3.2

  • 2.4

    Cite the three basic approaches to comparative advertising

    1. 1.

      Groups select products to compete with each other, using comparison advertising2.4.1

Customers' Buying Motives

  • 3.1

    Delineate Maslow's Hierarchy of Needs

    1. 1.

      Appraise ads that appeal to each stage of Maslow's Hierarchy of Needs3.1.1

  • 3.2

    Identify motivational appeals in advertising

    1. 1.

      Compare the appeals merchants can use to motivate customers to buy3.2.1

  • 3.3

    Identify characteristics of national consumer surveys/polls

    1. 1.

      Interpret the process of consumer surveys3.3.1

  • 3.4

    Identify the AIDCA (Action, Interest, Desire, Conviction, and Action) formula and explain its use in advertising

    1. 1.

      Write a report explaining the AIDCA formula as it is used in advertising3.4.1

Advertising Media

  • 4.1

    Explain a media plan and the need for one

    1. 1.

      Develop a media plan4.1.1

  • 4.2

    Describe and discuss all forms of media, including newspapers, television, radio, magazines, electronic devices

    1. 1.

      List the advantages/disadvantages of each advertising medium4.2.1

    2. 2.

      Design and demonstrate an advertisement for radio and/or television Design and assemble a display the elements4.2.2

  • 4.3

    Identify the parts of a print advertisement

    1. 1.

      Evaluate an ad from a newspaper or magazine, using guidelines for developing printed ads4.3.1

    2. 2.

      Compose and develop a print ad using all the elements4.3.2

  • 4.4

    Identify the components of cable, local, network, satellite, closed-circuit, and syndicated television

    1. 1.

      Compare the effects of a visual advertisement with those of a radio ad for the same product4.4.1

  • 4.5

    Explain the use of visual merchandising

    1. 1.

      Design and assemble a display4.5.1

  • 4.6

    Explain the basic requirements of billboard advertisements and the impacts of their content

    1. 1.

      Design a billboard advertisement4.6.1

  • 4.7

    Discuss the effectiveness of telemarketing on consumer buying

    1. 1.

      Interview or survey consumers about phone solicitations4.7.1

Advertising Budget

  • 5.1

    Outline guidelines for determining an advertising budget

    1. 1.

      Calculate the amount of money to be spent on an advertising budget5.1.1

  • 5.2

    Explain guidelines for determining an advertising schedule

    1. 1.

      Develop an advertising schedule5.2.1

  • 5.3

    Explain and discuss the use of "Standard Rate and Data Systems" for newspaper, magazine, radio, and television

    1. 1.

      Determine budgets, using the current rate and data information obtained from local media5.3.1

Legal Implications of Advertising

  • 6.1

    Define state and federal laws governing advertisement practices

    1. 1.

      Assess the implications of government regulations of the FTC on advertising6.1.1

  • 6.2

    Define the Federal Trade Act; the Wheeler-Lea Act; Food, Drug, and Cosmetic Act; and the Wool Labeling Act

    1. 1.

      Collect examples of product ads regulated by federal laws on advertising6.2.1

  • 6.3

    Explain the copyrighting policy

    1. 1.

      Research the three steps in registering a copyright6.3.1

Computer Applications in Advertising

  • 7.1

    Explain the use of spreadsheet, word processing, and desktop publishing in advertising

    1. 1.

      Produce an ad, using word processing and/or desktop publishing7.1.1

    2. 2.

      Produce a copy of the advertising budget, media schedule, and creative campaign, using spreadsheet and desktop publishing7.1.2

Internet/Spreadsheet/Presentation

  • 8.1

    Identify career opportunities in advertising

    1. 1.

      Research a career in advertising8.1.1

  • 8.2

    Explain the advertising career path

    1. 1.

      Design an organizational chart for an advertising department, showing the job titles for employees8.2.1

  • 8.3

    Discuss the job interview

    1. 1.

      Compare and contrast the education and experience needed for different advertising careers8.3.1

Frequently asked questions

What grade levels do these standards cover?
Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2004
Where can I read the official document?
Advertising

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