Common Planner
K–12 Standards

Sports and Entertainment Marketing: Grades 9, 10, 11, 12

Other Arkansas CTE sets

Foundations of Sports and Entertainment Marketing

  • 1.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions1.1.1

  • 1.2

    Discuss the history of sports marketing

    1. 1.

      Demonstrate the knowledge of sports and entertainment marketing and how it affects current trends in the industry1.2.1

  • 1.3

    Discuss the marketing concept

    1. 1.

      Explain the marketing concept as it relates to sports and entertainment1.3.1

  • 1.4

    List the seven functions of marketing

    1. 1.

      Explain the seven marketing functions and their importance in sports and entertainment1.4.1

  • 1.5

    Explain target market

    1. 1.

      Discuss the significance of the four P 's to the target market1.5.1

  • 1.6

    List the four P's of marketing

    1. 1.

      Compare and contrast the differences of the marketing mix components in sports and entertainment1.6.1

  • 1.7

    Discuss the channels of distribution

    1. 1.

      Assess the functions of distribution as they relate to sports and entertainment marketing1.7.1

Sports and Entertainment Markets

  • 2.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions2.1.1

  • 2.2

    Discuss risk management

    1. 1.

      Identify risks and risk management principles related to sports and entertainment events2.2.1

  • 2.3

    Explain market segmentation

    1. 1.

      Relate the concept of geographics, demographics, and psychographics to market segmentation2.3.1

  • 2.4

    List the different categories of sports

    1. 1.

      Identify the different categories of sports2.4.1

  • 2.5

    Discuss recreational sports

    1. 1.

      Describe the relationship between professional sports and recreational sports2.5.1

  • 2.6

    Discuss sports marketing

    1. 1.

      Identify the challenges, obstacles, and limitations associated with sports marketing2.6.1

  • 2.7

    Discuss entertainment marketing

    1. 1.

      Explain the global impact of entertainment marketing2.7.1

  • 2.8

    Describe the scope, structure, and types of entertainment businesses in the entertainment industry

    1. 1.

      Explain the scope, structure, and types of entertainment businesses in the entertainment industry2.8.1

Sports & Entertainment – Products and Pricing

  • 3.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions3.1.1

  • 3.2

    Compare pricing decisions

    1. 1.

      Analyze the various pricing strategies and factors that affect pricing sports and entertainment products3.2.1

  • 3.3

    Identify consumer and business products

    1. 1.

      Classify products as consumer products or business products3.3.1

  • 3.4

    Distinguish between tangible vs. intangible products

    1. 1.

      Discuss the differences between tangible and intangible products3.4.1

  • 3.5

    List the goals of pricing

    1. 1.

      Calculate the markup of sports and entertainment products3.5.1

  • 3.6

    Discuss the point of difference

    1. 1.

      Explain the purpose of point of difference for sports and entertainment products3.6.1

  • 3.7

    Explain repositioning

    1. 1.

      Discuss repositioning as a management tool for sports and entertainment product items3.7.1

  • 3.8

    Discuss the product life cycle

    1. 1.

      Diagram and develop stages of the product life cycle3.8.1

  • 3.9

    Explain focus groups

    1. 1.

      Discuss the importance of focus groups3.9.1

Sports & Entertainment – Promotion and Licensing

  • 4.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions4.1.1

  • 4.2

    Discuss the legal aspects of sports and entertainment

    1. 1.

      List legal issues affecting the marketing and management of the sports and entertainment industry; explain royalties and licensed products4.2.1

  • 4.3

    Discuss copyrights and piracy

    1. 1.

      Explain the purpose and benefits of copyright protection; contrast the use of copyrighted material with illegal piracy4.3.1

  • 4.4

    Explain sponsorship and endorsement

    1. 1.

      Describe the various types of sponsorship in sports and entertainment4.4.1

    2. 2.

      List and explain potential benefits of celebrity endorsement4.4.2

  • 4.5

    Explain promotion, cross-promotion, and product tie-in

    1. 1.

      Examine the methods of promotion utilized in sports and entertainment promotion4.5.1

    2. 2.

      Demonstrate or provide an example of a product tie-in as a promotional tool4.5.2

  • 4.6

    Discuss public relations and publicity

    1. 1.

      Identify the roles of public relations and publicity in sports and entertainment4.6.1

  • 4.7

    Explain media mix

    1. 1.

      Analyze and compare different types of media4.7.1

    2. 2.

      Illustrate how media involvement and publicity can be positive or negative4.7.2

Careers and Planning in Sports and Entertainment Marketing

  • 5.1

    Define terminology

    1. 1.

      Prepare a list of terms with definitions5.1.1

  • 5.2

    Discuss career exploration

    1. 1.

      Research career opportunities available in the sports and entertainment industry5.2.1

  • 5.3

    Describe venue design

    1. 1.

      Discuss criteria for selecting venues5.3.1

  • 5.4

    Discuss marketing, business, and promotional plans

    1. 1.

      Explain, design, and critique plans5.4.1

  • 5.5

    Discuss mission statements

    1. 1.

      Create a mission statement5.5.1

  • 5.6

    Compare sports agents, handlers, and agencies

    1. 1.

      Identify benefits of agents, agencies, and handlers5.6.1

  • 5.7

    Discuss leadership and development

    1. 1.

      Apply critical thinking and decision making5.7.1

    2. 2.

      Demonstrate knowledge of DECA5.7.2

  • 5.8

    Explain ticketing

    1. 1.

      Discuss concessions and ticket sales5.8.1

Frequently asked questions

What grade levels do these standards cover?
Grade 9, Grade 10, Grade 11, and Grade 12
When were these standards adopted?
2006
Where can I read the official document?
Sports and Entertainment Marketing

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